The Noticias WUFT news team has won first place in the Society of Professional Journalists’ 2015 Sunshine State Awards, in the Spanish language category “Best Student Work – Audiovisual.” Many students’ work was involved, but the winning program was co-anchored by Andrea Terrasa and April Lanuza, and copy edited by Mariana DeMaio, graduate student advisor. Thanks to SPJ and NAHJ’s efforts, there is now an appropriate Spanish-language category under which Noticias WUFT and other programs like it can compete. Awards will be formally announced on Aug. 15 in Miami, a joint ceremony sponsored by SPJ’s Florida chapter and the National Association of Hispanic Journalists’ South Florida Chapter.
Professor of Journalism Julie Dodd and master’s graduates Hannah O. Brown (MAMC 2014) and Rebecca Burton (MAMC 2014) presented a poster at UF’s first annual Social Media and Sustainability Conference on April 17, at the Marin H. Levin Advocacy Center at the UF College of Law. The conference was hosted by the UF Center for Adaptive Innovation, Resilience, Ethics, and Science (CAIRES).
“Teaching Science Communication through Blogging and Twitter” examined a science writing project in Multimedia Writing (JOU3109). Students had to report and write stories with an environmental, health, science or technology angle and then work toward getting their stories published. Dodd is the instructor for the 150-student course, and Brown was one of the lab instructors.
One of the publication outlets for the students’ stories was Layman’s Terms Media, Burton’s blog that covers science, health and environmental issues. Burton and her blog were recognized by Scientific American’s The SA Incubator, which recognizes the next generation of science writers and journalists. Several students in Multimedia Writing worked with Burton to have their stories published on her blog.
In addition to reading the poster, conference participants could view the blog on an iPad and listen to audio interviews with students who published on the blog. The audio interviews are posted on the blog.
Burton, who created the blog while she was a marine biology and journalism major at Florida International University, is Communications Coordinator for UF’s Florida Sea Grant. Brown taught Multimedia Writing for four semesters while a master’s student. She is Leadership Director at UF Hillel. Dodd and the Multimedia Writing lab instructors received the 2012 UF Office of Sustainability Award for Academic Programs for the EHST project.
Recently, quite a few of our faculty and students have placed the College in the academic spotlight.
Juan-Carlos Molleda (with Sarab Kochhar and Christopher Wilson) has an article in the Public Relations Review: “Tipping the balance: A decision-making model for localization in global public relations agencies.”
A paper by Yu-Hao Lee (and Robert Wells) has won 2nd place in the Gene Burd Competition, the top faculty paper competition for AEJMC. Their manuscript, “Online collective action as group identity performance: Extending the strategic side of SIDE,” also has been accepted for presentation at this summer’s annual AEJMC Conference in San Francisco.
An article by Cynthia Morton (and Sun-Young Park), “The Role of Regulatory Focus, Social Distance, and Involvement in Anti-High-Risk Drinking Advertising: A Construal-Level Theory Perspective,” has been published in the Journal of Advertising.
Jon Morris (with Ilyoung Ju, Jong Woo Jun, and Naa Dodoo) has an article in the Journal of Marketing Communications: “The Influence of Life Satisfaction on Nostalgic Advertising and Attitude toward a Brand.”
Journalism Professor and Knight Chair Mindy McAdams will be spending two weeks this summer at WCPO-TV in Cincinnati, Ohio, as a Scripps Howard Foundation/Association for Education in Journalism and Mass Communication (AEJMC) Visiting Professor in Social Media.
Twenty members of the University of Florida College of Journalism and Communications community of faculty and students are presenting papers or serving in other roles at the International Communication Association (ICA) Conference May 21-25 in San Juan, Puerto Rico.
ICA is a leading academic association for scholars interested in the study, teaching, and application of all aspects of human and mediated communication.
Congratulations to the University of Florida’s Bateman team for its second place finish at the Public Relations Student Society of America’s 2015 Bateman Case Study competition in Chicago today. Loyola University New Orleans, took the top prize.
The team includes seniors Andrea Cepeda, Nathan King, Elliot Levy, Trisha Tucker and Valeria Yulee. Deanna Pelfrey and Craig Dezern, Vice President, Global Communications, Walt Disney Corporation, served as this year’s faculty and professional advisers, respectively.
UF’s Bateman teams have a long history of competing successfully in the case study competition. The College’s team last won the competition in 2014; UF teams also won in 1983, 1986, 1990, 1995, 1996, 1998, 2001 and 2011.
PRSSA received 60 entries for this year’s competition. Of these submissions, 13 entries received honorable mention and three were chosen as finalists to present their campaigns today to the panel of judges in Chicago. The other finalist was the University of South Carolina.
The goals of this year’s Bateman Competition were to increase awareness among the American public and educate them about the serious consequences of poor quality housing, as well as inform and engage communities in steps they can take to help Home Matters take action now. Students will implement a campaign that aligns with the mission of the client’s national movement or work with a local Home Matters non-profit member.
First established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, the competition challenges teams of students to research, plan, implement and evaluate a comprehensive public relations campaign for an actual client.
Congratulations to Aaron Zeiler, 4PR, who has been named as one of seven students nationwide to participate in the 2015 Frank Karel Fellowship in Public Interest Communications. Aaron will spend this summer working for the Washington, D.C.-based Campaign for Tobacco-Free Kids, a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. He’ll join our own Mina Radman, JOU 2014 who serves as Communications Associate for the organization.
The Karel Fellowship program honors and advances the legacy of Frank Karel, who established, led and nurtured the field of strategic communications in philanthropy during his 30 years as chief communications officer for the Robert Wood Johnson and Rockefeller Foundations. Our Public Interest Communication program, under the watchful eye of Public Relations Professor Ann Christiano, has consistently placed students in the summer fellowship program.
The Karel Fellowship in Public Interest Communications is a unique, hands-on, experiential summer program that inspires undergraduate students by exposing them to professional experiences as social change communicators. This Fellowship is especially focused on translating personal passion for a more just world into communication skills that elicit social change. Fellows—either first-generation or minority college students—gain hands-on experience through working on social justice issues, under the guidance of a communications mentor at leading local, national and global nonprofits in the Greater Washington, DC area.
The Frank Karel Fellowship in Public Interest Communications is made possible by support from the Robert Wood Johnson Foundation, the W.K. Kellogg Foundation, Spitfire Strategies, Burness, Brodeur Partners, the Viola Fund, and Betsy Karel. Now in its fourth year, the Karel Fellowship is administered out of the Washington Regional Association of Grantmakers, a network of funders dedicated to promoting increased, effective, and responsible philanthropy in the Greater Washington region.
Congratulations to this year’s UF Bateman team for being named one of three national finalists in the 2015 Bateman Case Study Competition sponsored by the Public Relations Student Society of America!
Five CJC seniors competed in Fall 2014 to be selected as members of the 2014-2015 UF Bateman Team. This year’s competition is designed to raise awareness and spark local and national dialogue around the importance of affordable housing, in partnership with Home Matters®, The Plank Center for Leadership in Public Relations and Edelman.
The UF Bateman team includes seniors Andrea Cepeda, Nathan King, Elliot Levy, Trisha Tucker and Valeria Yulee. Deanna Pelfrey and Craig Dezern, Vice President, Global Communications, Walt Disney Corporation, served as this year’s faculty and professional advisers, respectively.
After completing secondary and primary research, the team designed and implemented a public relations campaign throughout Gainesville and on the UF campus. The team completed its 100-page book for submission at the end of March. The “Imagine…a place called Home” campaign was developed in conjunction with two local Home Matters non-profit members: National Housing Development Corporation and Habitat for Humanity.
PRSSA Headquarters received 60 entries for this year’s competition. Of these submissions, 13 entries received honorable mention and three were chosen as finalists. The team will travel to Chicago for the finals on Friday, May 8. Finalists include UF, Loyola University New Orleans and the University of South Carolina.
Lisa joined the Advertising faculty in 1998 after working for 10 years as a copywriter/creative supervisor at Long Haymes Car/Lintas. She worked on such major accounts as Hanes, Planters, Lifesavers, Wachovia Bank and others. She has taught Qualitative Research, Copywriting and Visualization and Special Topics in Mass Communication. Her research has focused on the role of creativity in advertising and in helping facilitate creative solutions to marketing problems. In 2001, Lisa was recognized as our College’s Teacher of the Year.
Johanna joined the Telecommunication faculty in 2004. From 1985-2001 she worked for Alabama Public Television in her home state. Johanna has been a versatile teacher of undergraduate and graduate students, teaching Ethics, Investigative Reporting, World Communication Systems, and Mass Communication Theory. Her research has focused on newsroom management, broadcast history, and international communication. She served as the Telecommunication Department’s Graduate Coordinator for six years. We are excited that Johanna will continue to work with us as an adjunct.
Lisa and Johanna, we wish you all the best as you embark on your new journeys. Thank you for your scholarship and service to CJC and our students.
Amy Jo Coffey was selected for and recently completed the 10-week (30-hour) eWITS program at the Innovation Hub at UF. The Empowering Women in Technology Startups (eWITS) program affords the opportunity to intensively learn about innovation and entrepreneurship from the entrepreneur’s perspective.
She worked with an interdisciplinary team to develop a business plan for a UF licensed technology, and pitched on behalf her team in a presentation to investors on April 16, taking third place among all teams:
Coffey says the impact of this experience was a more holistic and hands-on appreciation of the start-up process, which she can apply in the classroom when teaching her graduate-level Innovation and Entrepreneurship in Mass Communication course. Coffey was also recently named advisor to a media technology start-up based in Tampa (Trunica). For more information on the eWITS program, visit: http://ewits.org/.