MyCJC for Faculty & Staff

Congratulations to the University of Florida’s Bateman team for its second place finish at the Public Relations Student Society of America’s 2012 Bateman Case Study competition in Minneapolis today.  Loyola University, New Orleans, took the top prize.

The team included recent public relations graduates Caroline Lewis, Roberta Roberts, Jonny Shiver, Jerry Bruno, and Jared Misner; their faculty adviser, Professor Deanna Pelfrey, APR, PRSA Fellow; and their professional adviser, Mickey Nall, APR, PRSA Fellow.

UF’s teams have a long history of competing successfully in PRSSA’s Bateman Case Study competition, winning for the first time in 1983. UF also won in 1986, 1990, 1995, 1996, 1998 and 2001 and 2011.  UF has won more competitions than any other university.

PRSSA received 70 entries for this year’s competition. Of these submissions, 15 entries received honorable mention and three were chosen as finalists to present their campaigns today to United Way and General Mills representatives at the General Mills headquarters in Minneapolis.  The other finalist was the University of Maryland, College Park.

The competition’s goals this year were to increase awareness among children, teenagers and their parents of the serious short and long-term consequences of obesity, inform them of the steps they can take to adopt a healthier lifestyle and provide incentives to take action now.

The client-of-record for the competition was United Way Worldwide and the sponsor was General Mills. Teams were asked to identify and partner with their local United Way and also potentially partner with one or more local organizations with similar missions and goals to create a local cause-related public relations campaign. The campaign should aim to reverse the rising trend of childhood obesity in a sustainable way by advocating for healthy lifestyles through education, outreach and other tactics.

In addition, the UF Bateman team won a Judges and Image Award from the Florida Public Relations Association local chapter earlier this spring.

Follow John Freeman and our students on their 2012 UF Berlin Journalism study abroad program at: Berlin Blog.  Students will profile today’s Berliners through photos and words from May 18-31.  Have a great trip!

Congratulations to UF students Estee Beck, Sarah Brown-Cohen, Rob Copeland, Caitlyn Finnegan, Nicole Greiner, Steve Johnson, Alex Kaufman, George Pappas, Melissa Pender, Matthew Riva, Ali Robertson, Jillian Rogers, and David Tintner, and to team director Matt Sheehan for their sixth place finish in the Hearst Multimedia Competition. “Team in Transit: From Truckstops to Tailgates” was recognized as one of the top multimedia projects in the country in this year’s competition. Thanks also to David Carlson and UF master’s student Ethan Magoc for their assistance during the project.

The project was the result of a new multimedia reporting class started last fall designed to challenge students to evaluate new methods of news delivery and engagement using multi media platforms.  Students told the story of the folks behind the scenes and the logistics of moving the Gator football team on an away game.

The University of Nebraska won the multimedia project with their entry “Ethopians.” Western Kentucky University won the Intercollegiate Multimedia Competition with the highest accumulated student points.

Congratulations to Steven Gallo, 4TEL, and Henry Taksier, 4JOU, for  winning national 2011 Mark of Excellence Awards sponsored by the Society of Professional Journalists.  These awards recognize collegiate work published or broadcast during 2011. This year student journalists from around the country submitted more than 4,000 entries.

Henry won in the “Feature Photography, Four-Year College/University” category with his project “Fenced In: Superfund Refugees.”  The project was a class assignment  for John Kaplan’s capstone photojournalism JOU4605 class and is published in The Fine Print.

Steven won in the “Radio News Reporting” category for his story on the “Execution of Manuel Valle.”  Steven’s entry also won AP and RTDNA awards and was part of Steven’s Hearst entry.

Both winning entries can be found at: 2011 Mark of Excellence National Winners.

Winners and finalists were previously recognized by receiving first place in one of SPJ’s 12 regional competitions. Each first-place regional winners advanced to the national competition.

Congratulations to the UF Bateman team for being named a national finalist in this year’s competition sponsored by the Public Relations Student Society of America. The finals will be held in Minneapolis in May.  Finalists include UF; Loyola University, New Orleans; and the University of Maryland, College Park.

Congratulations to the team members (Caroline Lewis, Roberta Roberts, Jonny Shiver, Jerry Bruno, and Jared Misner), their faculty adviser (Professor Deanna Pelfrey, APR, PRSA Fellow), and their professional adviser (Mickey Nall, APR, PRSA Fellow).

PRSSA received 70 entries for this year’s competition. Of these submissions, 15 entries received honorable mention and three were chosen as finalists to present their campaigns in person to United Way and General Mills representatives at the General Mills headquarters in Minneapolis in May.

The competition’s goals this year were to increase awareness among children, teenagers and their parents of the serious short and long-term consequences of obesity, inform them of the steps they can take to adopt a healthier lifestyle and provide incentives to take action now.

The client-of-record for the competition is United Way Worldwide and the sponsor is General Mills. Teams were asked to identify and partner with their local United Way and also potentially partner with one or more local organizations with similar missions and goals to create a local cause-related public relations campaign. The campaign should aim to reverse the rising trend of childhood obesity in a sustainable way by advocating for healthy lifestyles through education, outreach and other tactics.

In addition, the UF team won a Judges and Image Award from the Florida Public Relations Association local chapter last week.

A new photo gallery from Thursday’s construction tour is now available in the Newsroom construction section. Check it out →

Country 1037, The Gator, rolled out a new line-up Monday that included a new morning show duo and a new call-in request evening show featuring the station’s popular “Big Stew.”

“Big D and Bubba,” a syndicated show heard in markets across the nation, took to the airwaves yesterday at 6 a.m.; it will be heard weekdays from 6 – 10 a.m. The show, which is heavily focused on music, is designed to add live, local elements, which increases opportunities in production, and local news, weather and traffic cut-ins for the station’s students and staff. The show airs on the top rated country stations in New Orleans, Tuscaloosa, Key West and Tallahassee.

“Big Stew” moves to the 7 p.m. – midnight time slot. His call-in, request show gives the station its first live, local show in that time slot and increases opportunities for the station to reach its core 18-34 audience during evenings.  These changes will allow the station to continue building on the success it has enjoyed since becoming a country station in late 2010. In the latest listener survey taken last fall, The Gator was the top-rated country station in Gainesville and surpassed Rock 104 in nearly every daypart in the metro market for those critical core demographic groups.

In addition to adding opportunities for the College’s students in programming, marketing, sales and promotions, these moves also provide the station the opportunity to enhance its ratings growth and increase options for local sales through more live, local programming.

The Country 1037, The Gator programming line up is as follows:

• 6 a.m.-10 a.m.: Big D and Bubba
• 10 a.m.-3 p.m.: Polly Petersen
• 3 p.m.-7 p.m.: JJ Thomas
• 7 p.m.- midnight: Big Stew (Live Request Show)
• Midnight-6 a.m.: After MidNite with Blair Garner

For questions, contact Randy Wright at rwright@jou.ufl.edu or Jerry Butler at jbutler@jou.ufl.edu.