We’re Building an Agency: Construction Begins at 1000 Weimer

Published: October 23rd, 2014

Construction of the new office space for The Agency began last week with a ceremonial demolition event.

On hand were Dean Diane McFarland, Assistant Executive Dean Dr. Spiro Kiousis, Advertising Chair Dr. Tom Kelleher, PR Chair Dr. Juan-Carlos Molleda, The Agency Executive Director Andy Hopson and several students including Assistant to the Executive Director Ryan Baum and Advisors, Ana Gomez, Angelica Marino, Katy Whitehurst and Dena Manos.

“We’ve made significant progress in the past few months,” said Hopson.  “Jobs will be posted soon and we’ll be conducting interviews in early November.”

The Agency, an integrated advertising and PR firm which is slated to launch early in the Spring 2015 semester, will be led by professionals and staffed by students, offering an immersive learning opportunity working with major clients in a real work environment.

Available positions will be posted soon.


Cornell University provost Kent Fuchs is named UF’s next president

Published: October 15th, 2014

Dr. Kent Fuchs

Dr. Kent Fuchs

Dr. Kent Fuchs (pronounced “fox”), provost of Cornell University, was named the 12th president of the University of Florida today by the UF Board of Trustees.

The appointment is effective Jan. 1, 2015. Fuchs’ appointment requires ratification by the Florida Board of Governors, which is scheduled to meet on Nov. 5 and 6.

Learn more at our12thpresident.ufl.edu →

FPREN Ribbon Cutting

Published: October 7th, 2014

DSC_3965This past Monday, the college celebrated the opening of our Florida Public Radio Emergency Network in the WUFT-FM FPREN Studios on the ground floor of Weimer Hall.

FEMA Administrator Craig Fugate and Florida Director of Emergency Management Bryan Koon were our special guests and helped us launch this important network.

The venture, funded by the State of Florida, builds on the long and successful history of Florida’s public radio stations in providing critical information to millions of Floridians and visitors during times of crisis.  FPREN will communicate hurricane, tropical storm and other emergency information statewide through a seamless system of free over-the-air radio, still the single best and most reliable information delivery vehicle. The information is delivered in English and Spanish.

The FPREN StormCenter, under the direction of UF meteorologist Jeff Huffman, is hosted at WUFT-FM/WUFT-TV and is a part the College’s Division of Media Properties.

College launches “Captivate” today on Medium

Published: October 2nd, 2014

Captivate imageUF CJC today launched a new online series called “Captivate: Perspectives on the business and craft of audience engagement.”  The series will include articles from more than 30 leading media executives on the challenges of capturing people’s time and attention and how to use new storytelling and engagement approaches to be successful.  They will include news, advertising, public relations and entertainment perspectives.

The first five articles were posted today on Medium (there’s also a link from our home page).  We’ll be publishing a few each week over the next couple of months, including pieces from Juan-Carols Molleda, Tom Kelleher and Ann Christiano (and open to more from faculty members!).

We hope this series will help increase recognition for UF CJC as a thought leader on audience and engagement.

We would appreciate your efforts in helping us promote this.   Here are a few suggestions:

1)      Retweet and favorite posts from @ufjschool

2)      Send your own Tweet mentioning @ufjschool and some of the authors, e.g.  @Digidave@rishad@rsingel@marklittlenews and @LegacyForHealth, the link (http://bit.ly/1E53KEg) and a hashtag, e.g. #captivate, #captivateus or #engagement.

3)      “Like” the post from the school’s Facebook page

If you have questions or have an piece you’d like to write, please contact Randy Bennett at rbennett@jou.ufl.edu.


College celebrates the reopening of Studio 3

Published: October 2nd, 2014

Left to right: Randy Wright, David Ostroff, Bill McClancy, Bob Wood, Dean McFarlin, Houston Wells and Quenta Vettel

Left to right: Randy Wright, David Ostroff, Bill McClancy, Bob Wood, Dean McFarlin, Houston Wells and Quenta Vettel

On Tuesday, Sept. 30 the College and Media Properties celebrated the reopening of Studio 3 with a ribbon cutting.

Special kudos go to Bob Wood, Bill McClancy and Brad Noblitt for on their work on the renovation. This is a great addition to the College and Media Properties, and will provide added opportunities for our students. Congratulations!

New book features chapter on multimedia journalism by Mindy McAdams

Published: October 2nd, 2014

Mindy's book coverCongratulations to Mindy McAdams – she has written a chapter on Multimedia Journalism for a new book “Ethics for Digital Journalists: Emerging Best Practices.” The book is edited by Lawrie Zion, associate professor, La Trobe University in Melbourne, Australia, and David Craig, a professor and associate dean at the University of Oklahoma.

In the book, a team of internationally diverse authors explored emerging best practices in journalism, ranging from transparency and verification to aggregation, collaboration, live blogging, tweeting and the challenges of digital narratives.

Mindy has been studying the evolution of multimedia journalism for 15 years, since the earliest stories built with Adobe Flash appeared on the Web. She is the author of “Flash Journalism: How to Create Multimedia News Packages,” published in 2005.

Find details on the new book at: “Ethics for Digital Journalists: Emerging Best Practices.

Category: Faculty news

College Presents Inaugural Award in Investigative Data Journalism

Published: September 29th, 2014

DSC_3056Minnesota Public Radio’s coverage of the cover-up of sexual abuse by the clergy in the Archdiocese of St. Paul and Minneapolis and the Milwaukee Journal Sentinel’s reporting on delays in hospital screening of newborns won the inaugural “University of Florida Award for Investigative Data Journalism” at the Online News Association’s 2014 Online Journalism Awards banquet, Saturday night in Chicago.

The award, established this year by the UF College of Journalism and Communications, was presented in two categories – Small/Medium and Large. They recognize the growing importance of digital and data journalism and honor high-impact data journalism that is exceptionally well presented.

Read More

Clay Calvert interviews Hustler magazine’s Larry Flynt about 1st Amendment

Published: September 25th, 2014

Larry Flynt and Clay Calvert

Clay Calvert (standing) with Larry Flynt in Flynt’s office in Beverly Hills. (Photo by Steve Johnson.)

Brechner Eminent Scholar in Mass Communication Clay Calvert interviews Hustler magazine publisher and 1st Amendment champion Larry Flynt on the occasion of Hustler‘s 40th anniversary in a video published by The Newseum Institute. The video is produced by Steve Johnson.

Read more and watch the video →

Category: Faculty news

Juan-Carlos Molleda keynote speaker at international colloquium

Published: September 24th, 2014

MolledaJuan-Carlos Molleda was the keynote speaker of the opening plenary at the Global Alliance for Public Relations and Communication Management’s (GA) Research Colloquium on Sunday, Sept. 21, in Madrid, Spain.

The Global Alliance started its operations in 2002.  It is the world’s largest confederation with a secretariat in Lugano, Switzerland, that represents, unites, provides development resources, ands advocates for national and regional professional associations and institutional members of the public relations and corporate communication field.

The name of his keynote address was “What can professionals and scholars learn from each other?” He is also the chair of the Colloquium session “Developing conversations in a globalized world.”

He discussed the virtues of comparative research and how communication technologies are allowing academics and professionals to work together on conducting multinational studies and contributing to the body of knowledge and strategic practices, and explained methodological challenges and theoretical contributions for an evolving and expanding global profession and area of study.

Juan-Carlos also acted as chair of the professional session “Values” at the 8th GA World Public Relations Forum.  The confederation of the world’s public relations and communication professional associations and institutions hosts this event every two years.  The host association is Dircom, the Spanish Association of Communication Directors.

At the Global Alliance’s Research Colloquium and World Public Relations Forum in 2012, delegates from 30 countries agreed on a vision of the communicative organization with three key roles for public relations and communication: The definition of organizational character and values; the creation of cultures of listening and engagement; and the instilling of responsibility in all its dimensions – individual, professional, organizational and societal.

This year, delegates representing 62 countries in the 2014 Forum in Madrid continue this conversation on the gathering theme: “Communication with conscience.”

The outcome of the 2014 Forum centers on the key principles of communicative leadership: How can communication help organizations become leading actors? How can public relations and communication professionals play leading roles in this transformation? What personal journeys have leading communicators had to get them to leadership roles?

Category: Faculty news

Amy Jo Coffey selected for national AEF program, publishes several articles

Published: September 24th, 2014

Amy Jo Coffey

Amy Jo Coffey


Amy Jo Coffey was one of 15 professors selected nationally to participate in the Advertising Educational Foundation’s Visiting Professor Program this summer.

She spent the last two weeks of July as the guest of two media agencies within the Starcom MediaVest Group–MediaVest in New York City and Tapestry in Chicago.

During the program, Amy Jo observed the media planning and buying processes, strategy work sessions, and vendor and strategic partner meetings. She had the opportunity to meet with leaders in consumer insights, research and marketing, and sales from Univision, Telemundo, Spotify, Google, and Facebook, as well as key personnel and executives from MediaVest and Tapestry.

As part of the Visiting Professor Program, Amy Jo also gave a research talk at both agencies, sharing her insights on reaching multicultural, non-English speaking and bilingual audiences in the U.S.

Starcom MediaVest Group is the largest media agency network in the world, and Tapestry, part of SMG Multicultural, is the largest multicultural brand agency in billings in the United States. Both are also among the most awarded for their work. More information on AEF’s Visiting Professor Program can be found at www.aef.com.

Amy Jo has also had a stellar research year, publishing several articles in international journals:

  • Coffey, A.J. (2014). “The power of cultural factors in Spanish-language advertising,” Journal of Advertising Research, 54(3), 346-355.

She also two other articles published recently, which were co-authored with Yan Yang (PhD, ’11) now of High Point University:

  • Yang, Y. & Coffey, A.J. (2014). “Audience valuation in the new media era: Interactivity, online engagement, and electronic word-of-mouth value.” The International Journal on Media Management, 16(2), 77-103.
  • Yang, Y. & Coffey, A.J. (2014). “Audience interactivity on video websites and the business implications for online media platforms.” Journal of Media Business Studies, 11(2), 25-56.

Congratulations, Amy Jo.

Category: Faculty news