Eunice Kim published in two journals

Published: January 5th, 2015

Category: Faculty news, Research News

Eunice KimCongratulations to Eunice Kim who has had two articles published recently.

The first, “Increasing Exergame Physical Activity through Self and Opponent Avatar Appearance,” was published in Computers in Human Behavior. Her co-author was Jorge F. Pena, an assistant professor at the University of California – Davis.

The second article, written with colleagues Eun Sook Kwon, Yongjun Sung and Chan Yun Yoo, is “Brand Followers: Consumer Motivations and Attitudes toward Brand Communications on Twitter.” It was published in the International Journal of Advertising.