Two Ph.D. students receive dissertation honors from American Academy of Advertising

Published: February 17th, 2015

Category: General News/Interest, Research News

Two Advertising doctoral students from the University of Florida College of Journalism and Communications have won awards from the American Academy of Advertising for their dissertations.

Soojin Kim and Jihye Kim will receive their honors during the association’s annual conference in Chicago in March.

Soojin Kim’s dissertation is entitled, “The Attitudinal and Behavioral Effects of Pictorial Metaphors in Advertising: Considering the Need for Cognition and Mediating Effect of Emotional Response;” Jihye Kim’s dissertation is on “The Effect of Message Framing on Health-Related Decisions: The Moderating Role of Severity and Temporal Outcome and the Mediating Role of Repose Efficacy.”

Soojin Kim holds a master’s in fine arts in advertising design from Ewha Womans’ University in Seoul and a master’s in advertising from the University of Texas at Austin.

Prior to returning to academia, she spent ten years working for several advertising and marketing agencies as an advertising creative designer, a web designer, an account executive, and marketing director. She worked with major clients such as Unilever, Kraft Food, Microsoft Korea, Intel Korea, and HP Korea.

Her primary research interests include Visual Communication in advertising, visual persuasion, consumer psychology, affective value and branding. She is interested in exploring the consumers’ psychological mechanisms of how “visual message effects” in advertising can help persuade consumers and facilitate engagement with ad messages and the brands.

In addition, she also won several research awards, including Top Student Paper Award from the 2013 Annual Convention of the Association for Education in Journalism and Mass Communication (AEJMC) in advertising division, and received an award for Best Student Paper 2013 from the International Journal of Advertising.

Jihye Kim received a bachelor’s degree in nursing from the Korea University and a master of advertising from UF.

Currently, her research is focused on issues that relate to advertising message strategies, health communications and the application of advertising in the new media environment. This includes studying how to better understand the health-related decision process by examining the factors that influence the impact of framed messages.