Bateman students finish second at national competition
Congratulations to the University of Florida’s Bateman team for its second place finish at the Public Relations Student Society of America’s 2015 Bateman Case Study competition in Chicago today. Loyola University New Orleans, took the top prize.
The team includes seniors Andrea Cepeda, Nathan King, Elliot Levy, Trisha Tucker and Valeria Yulee. Deanna Pelfrey and Craig Dezern, Vice President, Global Communications, Walt Disney Corporation, served as this year’s faculty and professional advisers, respectively.
UF’s Bateman teams have a long history of competing successfully in the case study competition. The College’s team last won the competition in 2014; UF teams also won in 1983, 1986, 1990, 1995, 1996, 1998, 2001 and 2011.
PRSSA received 60 entries for this year’s competition. Of these submissions, 13 entries received honorable mention and three were chosen as finalists to present their campaigns today to the panel of judges in Chicago. The other finalist was the University of South Carolina.
The goals of this year’s Bateman Competition were to increase awareness among the American public and educate them about the serious consequences of poor quality housing, as well as inform and engage communities in steps they can take to help Home Matters take action now. Students will implement a campaign that aligns with the mission of the client’s national movement or work with a local Home Matters non-profit member.
First established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, the competition challenges teams of students to research, plan, implement and evaluate a comprehensive public relations campaign for an actual client.