Home - UF College of Journalism and Communications

The College of Journalism and Communications is one of the premier programs in the nation, preparing the next generation of communication professionals and scholars.

Study: Inclusion of Multiracial Families in Advertising Can Contribute to a Positive Attitude Toward the Ads and the Brand

April 18, 2024

Study: U.S. History Trashed as Photo Archives Disappear in Newspaper Closures

April 18, 2024

Exploring Passions, Embracing Challenges: Huntleigh Zhang’s Path from Campus to Corporate

April 17, 2024

Ann Searight Christiano and Aaron Zeiler Co-Author Article on How the Use of Jargon Impedes Clear Communication of a Foundation’s Mission

April 17, 2024

View More News

View More Events

CJC Insights

View All Insights

Can Virtual Humans Combat Climate Change Misinformation?

Virtual (or artificial) humans, such as virtual human influencers, have become increasingly valuable to brands and marketers worldwide. But what about their effectiveness in tackling big societal issues? Could computer-generated characters effectively influence human behavior for the greater good?

Empowering Citizens in the Age of AI: The Importance of Efficacy and Literacy

For years, researchers have grappled with understanding the relationship between technology and political behavior. A team of researchers has developed a novel approach to examine how AI-related news consumption, discussions and literacy influence citizens’ support for AI policies.

Gender-Based Sports Coverage: A Quarter Century of Prime-Time Summer Olympics

While gender-based representation of Olympic athletes has been equal in terms of screen time for years and at times even underrepresent men, women’s sports are still framed in such a way as to promote hegemonic masculinity.

The Like Economy: How Social Media Reshapes News Priorities

In an era where more than half of American adults regularly get their news from social media sites, a recent study reveals fundamental changes in how news is consumed, shared and valued. The findings are particularly relevant to ongoing debates about the quality of news on web platforms and its impact on public discourse.