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The College of Journalism and Communications is one of the premier programs in the nation, preparing the next generation of communication professionals and scholars.

Exploring Passions, Embracing Challenges: Huntleigh Zhang’s Path from Campus to Corporate

April 17, 2024

Ann Searight Christiano and Aaron Zeiler Co-Author Article on How the Use of Jargon Impedes Clear Communication of a Foundation’s Mission

April 17, 2024

UFCJC Doctoral Student Comments on Presidential Candidate Use of Political Language on 2024 Campaign Trail

April 17, 2024

UFCJC PRSSA Bateman Case Study Competition Team is Named One of Three 2024 National Finalists

April 17, 2024

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Empowering Citizens in the Age of AI: The Importance of Efficacy and Literacy

For years, researchers have grappled with understanding the relationship between technology and political behavior. A team of researchers has developed a novel approach to examine how AI-related news consumption, discussions and literacy influence citizens’ support for AI policies.

Gender-Based Sports Coverage: A Quarter Century of Prime-Time Summer Olympics

While gender-based representation of Olympic athletes has been equal in terms of screen time for years and at times even underrepresent men, women’s sports are still framed in such a way as to promote hegemonic masculinity.

The Like Economy: How Social Media Reshapes News Priorities

In an era where more than half of American adults regularly get their news from social media sites, a recent study reveals fundamental changes in how news is consumed, shared and valued. The findings are particularly relevant to ongoing debates about the quality of news on web platforms and its impact on public discourse.

How Audiences Perceive Gender Presentations by Virtual Influencers

Social media influencers have become economic and social capital powerhouses. But now virtual influencers, computer-generated characters, who, despite not actually being alive, are also engaging with audiences using persona-focused personal brands. But how effective are they?