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The College of Journalism and Communications is one of the premier programs in the nation, preparing the next generation of communication professionals and scholars.

Two UFCJC Students Honored in 2023-24 Hearst Multimedia: Innovative Storytelling Competition

April 19, 2024

Study: Inclusion of Multiracial Families in Advertising Can Contribute to a Positive Attitude Toward the Ads and the Brand

April 18, 2024

Study: U.S. History Trashed as Photo Archives Disappear in Newspaper Closures

April 18, 2024

Exploring Passions, Embracing Challenges: Huntleigh Zhang’s Path from Campus to Corporate

April 17, 2024

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Foundations are Using so Many Confusing Words that Few People can Figure Out What They’re Doing

A large study of philanthropy narratives identified two ways foundations could do a better job of communicating with the public: tell better stories about how they decide which projects to fund, and explain their goals and the results of their work more clearly using simpler language.

Can Virtual Humans Combat Climate Change Misinformation?

Virtual (or artificial) humans, such as virtual human influencers, have become increasingly valuable to brands and marketers worldwide. But what about their effectiveness in tackling big societal issues? Could computer-generated characters effectively influence human behavior for the greater good?

Empowering Citizens in the Age of AI: The Importance of Efficacy and Literacy

For years, researchers have grappled with understanding the relationship between technology and political behavior. A team of researchers has developed a novel approach to examine how AI-related news consumption, discussions and literacy influence citizens’ support for AI policies.

Gender-Based Sports Coverage: A Quarter Century of Prime-Time Summer Olympics

While gender-based representation of Olympic athletes has been equal in terms of screen time for years and at times even underrepresent men, women’s sports are still framed in such a way as to promote hegemonic masculinity.